Our story

Rooted In Nature

Made for You. Made to Glow

A considered approach to everyday beauty

At Vit & Chic, we believe beauty should never come at the cost of kindness.

Our journey began with a simple thought : beauty should be something you enjoy, something that makes you feel confident & something you can choose without compromising on what matters to you. That belief continues to shape everything we create.

We don't believe you need to choose between good ingredients & beautiful makeup or between quality & accessibility
or between looking good & feeling good.

Vit & Chic exists to bring those things together - in products made for real people, real skin & real everyday beauty.
Looking good should never mean compromising your values.

Beauty that's rooted in something real.
Made to glow. Made to be yours.
Vit & Chic

Make-up that feels good

At Vit & Chic, we believe beauty should never come at the cost of kindness. Our journey began with a simple thought : beauty should be something you enjoy, something that makes you feel confident & something you can choose without compromising on what matters to you. That belief continues to shape everything we create.

From foundations to lip colour & multi-use makeup

We create products that bring together beauty, thoughtful ingredients & everyday performance - because makeup should do more than simply look good. It should feel good on your skin too. We believe in beauty that is expressive, inclusive & made for real life. Beauty gives you the freedom to experiment, find your colours, create your own look & most importantly, feel like yourself

Rooted in nature

Our formulas are inspired by the idea that makeup and skincare don't have to exist in separate worlds. We thoughfully incorporate ingredients such as Brahmi, Niacinamide & Hyaluronic Acid into our formulations, bringing skin-conscious ingredients into your everyday beauty routinie. Because we believe that true beauty starts with good formulation.

Beauty should feel good -not just look good

Our mission is to redefine everyday makeup by creating products that combine performance, thoughtful formulation & self expression, while staying accessible to the people who actually use them. We don't believe beauty is about fitting into someone else's idea of perfect. It's about discovering what makes you feel confident. Whether that's a swipe of colour, a fresh everyday base, a glossy lip or simply trying something completely new, every Vit & Chic product is designed to give you the freedom to make beauty your own.

What we believe in

Safety

We believe the products you put on your skin should be made with care. Every product goes through quality checks before it reaches you, & we remain committed to creating formulas that are thoughtful, reliable & made with ingredients chosen with purpose.

Honesty

No exaggerated promises. No hiding behind complicated language. We believe in being transparent about our ingredients, our products & what they are designed to do. What you see is what you get.

Sustainability

We believe beauty should be kinder to the world around us too. From packaging choices to sourcing & production, we continue to look for ways to reduce waste & make more conscious decisions as we grow.

Innovation

Beauty should never feel stagnant. We continue to explore new shades, textures, formulas & ways of using makeup so that your everyday routine can stay fresh, expressive & exciting.

With love, Preeti Gaglani Saraf
Meet the mind behind Vit & Chic

It started with a simple idea

Made with intention

Vit & Chic was born out of a simple idea
- "beauty should feel like you."
Clean & infused with Ayurvedic care, our formulas nourish your skin & offer a soft, lasting glow.
No filters. Just You. Calm, confident & real.

With love, Preeti Gaglani Saraf

Cruelty free
Long lasting
Vitamin E Infused
Made with care