The Vit&Chic Story

At Vit&Chic, we believe beauty should never come at the cost of kindness. That’s why we create vegan, cruelty-free nail paints and glosses that let you express yourself—without compromise.

Our journey started with a simple frustration: the beauty industry is filled with products packed with harmful chemicals, animal-derived ingredients, and outdated formulas that don’t put people or the planet first. We knew there had to be a better way.

So, we created Vit&Chic—a brand where beauty meets compassion. Our formulas are carefully crafted to be long-lasting, toxin-free, and rich in vibrant colors that suit every mood and occasion. No animal testing, no harsh chemicals—just clean beauty that feels as good as it looks.

We’re not just about nail paints and glosses. We’re about a movement—one that believes in self-expression, sustainability, and guilt-free glam. Because looking good should never mean compromising your values.

Join us in painting a kinder, more colorful world—one nail at a time.

What we want to Achieve

We believe beauty should feel good — not just look good. Our mission is to redefine everyday makeup by making it vegan, cruelty-free, and toxin-free, so you can enjoy bold colors and luxe textures without compromising on your values.

We want to create a space where beauty is about self-expression, confidence, and individuality — not about fitting into someone else’s idea of perfect. Every product we craft, from our vibrant nail polishes to our hydrating lip glosses and multi-use lip chic pots, is designed to inspire creativity and empower you to own your unique vibe.

Our vision goes beyond cosmetics — we aim to spark a movement where ethical choices become the norm, and where every swipe of color tells a story of care, quality, and conscience.

What are we doing everyday to achieve it

1️⃣ Safety

We use only vegan, cruelty-free, and toxin-free ingredients that are gentle on your skin. Every product goes through strict quality checks before it reaches you.

2️⃣ Honesty

We believe in full transparency — from ingredients to claims, nothing is hidden. What you see is exactly what you get, no false promises.

3️⃣ Sustainability

Our packaging choices and sourcing methods are eco-conscious and planet-friendly. We work every day to reduce waste and create products with care for the earth.

4️⃣ Innovation

We keep experimenting with shades, textures, and formulas to stay ahead of trends. Our goal is to make your beauty routine fresh, fun, and always exciting.